About Lil Baby
In 2018, Atlanta bred, Grammy award-Winning artist Lil Baby (Quality Control Music / Capitol Records) rose to mainstream prominence when he released his debut album, Harder Than Hard, which entered No. 3 on the Billboard 200 during its opening week. Baby's popularity soared when he notched his first Hot 100 top 10 record, "Yes Indeed," with Drake and collaborated with Gunna on their joint album Drip Harder. The collaborative project kept Baby's momentum intact, as he earned his second top-ten single with "Drip Too Hard" and “Drip Harder” debuting at No. 2 on the Billboard 200. "Drip Too Hard" is now certified diamond.

2020 was the year Lil Baby reached new heights in his career, achieving superstar status with the release of his seminal album, My Turn. The star-laden album featuring Gunna, 42 Dugg, Future, Lil Uzi Vert, Lil Wayne, Moneybagg Yo, Young Thug, and Rylo Rodriguez earned Baby his first Billboard 200 No. 1 spot and became the best-selling album of the year, surpassing even pop titan Taylor Swift. The 7X platinum project held the No. 1 position for five weeks and produced game-changing singles, including the powerful protest song "The Bigger Picture." This song, born during the peak of the Black Lives Matter movement after the tragic killing of George Floyd, earned Baby multiple Grammy nominations, including Best Rap Song and Best Rap Performance. That year, Baby graced the cover of Billboard's R&B / Hip-Hop Power Players and Rolling Stone for his triumphant wins.

The following year, Baby teamed up with Lil Durk for their collaborative album The Voice of the Heroes, which earned him his second No. 1 album. In 2021, Baby won his first Grammy for his appearance on Kanye West's "Hurricane," a significant achievement that solidified his position in the industry. The song won Best Melodic Rap Performance, a category that recognizes artists who excel in blending melody and rap, showcasing Baby's versatility and talent.

Baby's third and fourth albums, (2022) It's Only Me and (2024) WHAM, have etched him in rarified air and sealed him two more No. 1 albums, giving him four consecutive Billboard 200 chart-topping releases. Baby is now the sixth act to score 150 hits on the Hot 100, after Drake, Taylor Swift, Future, Lil Wayne, and Ye. For his career, he has amassed 30 million albums sold, 47 RIAA-certified platinum records, 45 RIAA-certified gold records, and over 75 billion global streams. This year, My Turn, which reaches its fifth anniversary, was crowned the top rap album of the 21st century and 8th overall across all genres.

Along with being a perennial hitmaker, Baby's business prowess is second to none. He heads his label, Glass Window Entertainment, which is home to burgeoning star Rylo Rodriguez. Baby's commanding leadership, entrancing lyricism, and cerebral ability to make hits have solidified his position as the leading voice of the new generation ahead of his upcoming album, Dominique.

About BigXthaPlug

BigXthaPlug, Dallas, Texas' own rising star, is rapidly solidifying his place as one of hip-hop’s most powerful voices, known for his unapologetic lyrics and magnetic presence on the mic.

His RIAA platinum-certified singles "Texas," "Mmhmm," and "Levels" laid the foundation for his game-changing sophomore album, Take Care. Debuting at No. 8 on the Billboard 200 and moving 48,000 album-equivalent units in its first week, the album quickly captured the industry’s attention. It went on to dominate streaming platforms,

amassing over 3 billion streams and earning widespread critical acclaim from Rolling Stone, Billboard, Complex, and others.

His hit single "Mmhmm" ranked No. 5 on Apple Music’s Rap Life: Best of 2024 list and appeared on Spotify’s Top Tracks of 2024, both in the U.S. and globally. Meanwhile, "The Largest" made its mark, landing at No. 48 on Apple Music’s Rap Life: Best of 2024 and earning spots in Amazon Music’s Best Hip-Hop of 2024 album and Best Songs of 2024 playlist.

The Take Care North American Tour was a massive success, selling out 30 venues and drawing over 35,000 fans across key cities, further solidifying BigXthaPlug’s status as a global trailblazer.

With Take Care Deluxe, he was recognized as 2025 XXL Best New Artist, Amazon Music’s 2024 Breakthrough Hip-Hop Artist, and a member of XXL’s 2024 Freshman Class.

He made a major impact with his standout performance at the NFL Eagles Philadelphia Super Bowl Party, Rolling Loud 2025, and is now preparing to take the stage at Coachella 2025.

BigXthaPlug is revolutionizing hip-hop, paving the way for a new era of raw authenticity and undeniable influence in music.

About NLE Choppa

22-year-old NLE Choppa has already made significant waves in the rap industry, amassing over 9 billion streams and earning 24 RIAA-certified plaques, including multiple platinum and gold singles. At just 16, he established a partnership between his own NLE Entertainment and Warner Records, resulting in a series of RIAA-certified hits. Beyond music, NLE Choppa has consistently used his platform to drive positive change. His NLE Reading Challenge encouraged at-risk Memphis elementary students to read 40 million words, earning him Tennessee's Charter School Centers Changemaker Charter Award. He has performed at The BET Awards, The MTV Awards, and GRAMMY in the Schools. He led the “Skate for Tyre” peaceful protest through the streets of Memphis in early 2023, and donated a state-of-the-art basketball court to the Raleigh Community Center with the help of basketball legend Nancy Lieberman. In 2024, Choppa impacted the fashion industry with his exclusive Duck Boot shoe line and DITA eyewear collaboration. He also modeled in Off White's NYFW show and graced the cover of Paper magazine. Additionally, Choppa’s vegan lifestyle is influencing his community through initiatives like his This Can’t Be Vegan Food Truck, which offers healthy on-the-go options.

Following his own spiritual awakening, NLE Choppa has emphasized mental, physical, and spiritual wellness, embracing veganism, meditation, and prayer . He continues to seek and share enlightenment, using his art as a foundation to inspire lasting change. Rapper, actor, author, philanthropist, and “Father of the Year,” NLE Choppa is leaving his mark on pop culture and proving he’s a true renaissance artist.

About Loe Shimmy

In a crowded Florida Hip-Hop scene, Loe Shimmy has been putting on for his city while actively setting himself apart from his contemporaries through his strained delivery, charismatic raps & expressive incorporation of melodies into his otherwise grimy sound. Shimmy is fresh off a career-minting year with the release of his latest project Nardy World, which included the Brent Faiyaz on the remix of hit track "For Me" (50M+ Streams), marking his Billboard Hot 100 debut (Debuted #78).  Nardy World follows his Zombieland 2.6 project, the deluxe version of March's Billboard-charting Zombieland 2 album. He also recently wrapped runs touring with Sexyy Red on her Sexyy Red 4 President Tour and Rob49 and Skilla Baby on their Vultures Eat The Most Tour this summer. "'Nardy World' is dedicated to my brother, Nardy, who lost his life to gun violence," Loe Shimmy says. "I put a lot of emotions and a lot of feeling into this tape." Since dropping his breakthrough project Z end in 2022, which was led by the Drake-approved track “Tina”, Loe Shimmy has been on a rapid ascent, collaborating with Florida mainstays like Kodak Black (“Get Away”) and Luh Tyler (“Santa” & “A Day In The Noya”). After a performance at Rolling Loud last year and collaborations with Veeze (“Dirty Soda Junkie”), BLP KOSHER (“Jay-Z”), and Luh Tyler (“Aretha Franklin”), Loe Shimmy is now making a name for himself as one of Florida’s most noteworthy new talents. Continuing his hot streak with each release by emphasizing his guttural cadence and knack for reflective storytelling, he has his eyes set on solidifying himself as an essential artist coming out of his home state's highly-competitive rap scene. Earning him his official debut on the Billboard and Apple charts, as well as direct support from Drake on IG, Zombieland 2 was a clear-cut testament to Loe Shimmy's growing stature and distinct talents that have set him apart from the rest of the Florida pack: a unique ability to flex while also remaining mindful of the struggles he had to overcome to get to this point.